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Marketing

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Marketing
Why We Must Fight Negative Assumptions About Aging
Illustration of magnifying glass and computer screen with data
Marketing
How to Market Your Company While Remaining Compliant
cartoon of man hitting coins like in a game of what-a-mole
Operations
Overcoming Common Problems In Your Revenue Cycle Management
Beat the game of Whac-A-Mole
cartoon creating a marketing plan
Operations
How to Build a Winning Website
5 steps that will improve your online presence today
Young white woman smiles at older white man in wheelchair
Home Health
A Pivot Point for HME
Helping patients shift from home health brings opportunity

Senior shoppers
Marketing
Firsthand Marketing Insight From Your Senior Customer
Walk a mile in their shoes
man with arthritis pain
HME Products
Help Your Customers Manage Their Arthritis Pain
4 questions you should ask
cost v value
Operations
Why You Need to Invest in a Value Assessment for Your Business
Know your worth
cartoon of man yelling marketing strategies
Operations
Building a Digital Marketing Strategy for a New Era
From branding to personalization, make sure you understand your options for constructive & community outreach
senior white couple looking at each other with love
CMS/Medicare
Why HMEs Should Know PDGM
It’s a key to building your brand & boosting your bottom line
Incontinence
HME Products
You Should Partner With Assisted Living Facilities to Solve Incontinence Problems
Tips for tapping into this market to grow your brand

cartoon robot using a megaphone to get customers' attention
Home Health
How to Reap the Rewards of Automation in Advertising
Rethink your marketing tactics to find & follow up on more leads
black senior woman comforts black senior man
Home Health
3 Tips for Educating Potential Clients About Their Homecare Options
Your staff can help promote your business
digital hippo compliance
Audits
A Look at the Potential HIPAA Pitfalls in Your Marketing Strategy
Things you might not have considered
to the future
Operations
When You Must Adapt Your Business—Or Die
8 steps to being out front on business innovation
digital marketing
Operations
Modern Solutions for Your Marketing Problems
It's more than flyers in a mailbox
red rotary dial phone
Operations
A Simple Plan for Re-Engaging Previous Patients
How HCR Home Care’s outreach efforts brought back business

Online Reviews
Operations
Don’t Run From Customer Reviews on the Internet
The good, the bad and the ugly—use reviews for your business
mergers
Home Health
Despite Pandemic, Purchase Demand Remains High
An optimistic look at the latest data on mergers & acquistions
recapitalization
Operations
Private Equity Recapitalization As a Succession Strategy
Understanding how to plan for your firm’s future
online storefront
Operations
Your Business Should Be Online
5 ways to get ready for retail in a COVID-19 economy
Call Centers
Operations
How to Improve Customer Service Representatives' Phone Performance
9 steps to improving the working environment

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