WATERLOO, Iowa (August 25, 2022)—Essentially Women (EW), a division of VGM & Associates, has announced Lily, a new mother-baby program designed to help members grow their business in this fast-growing area of the women’s care industry.

Named after the flower associated with femininity, love and motherhood, Lily is focused on helping members support mothers and babies in every aspect, from pregnancy to new mom and beyond.

ASHEVILLE, N.C. (August 5, 2022)—Aeroflow Breastpumps, a durable medical equipment (DME) provider specializing in helping pregnant and nursing women receive maternity and postpartum recovery items through their insurance, has announced the results of a proprietary survey designed to highlight the need for improved access to lactation services to help women achieve their breastfeeding goals.

SPRINGFIELD, Ill. (April 19, 2022)—The Illinois General Assembly has passed SB 157, a budget implementation bill that includes language exempting breast pumps and related supplies from sales tax effective July 1, 2022. The legislation is now headed to Governor JB Pritzker’s desk for signature. On Tuesday the governor tweeted his congratulations to one of the lead advocates of the measure for the passage of the bill.

SPRINGFIELD, Ill. (January 13, 2022)—A subgroup of the Breast Pump Policy Coalition has engaged lobbyists in Illinois to assist with repealing the sales tax for breast pumps. State Sen. Barbara Hernandez introduced H.B. 4234 which would allow breast pumps, breast pump collection and storage supplies, and breast pump kits to be exempt from the taxes imposed beginning on July 1, 2022.

DAVIE, Fla. (December 14, 2021)—This week marks the 10th anniversary of Spectra Baby USA. Over the past decade, Spectra Baby USA has grown to become one of the largest and most recognized brands of top-performing and award-winning breast pumps and accessories. Known for its Natural Nursing Technology, Spectra leads the industry with innovative technology and is a champion for breastfeeding education and support.

PHILADELPHIA (July 31, 2020)—Essity, a global hygiene and health company and the maker of TENA incontinence and skin care products announced new findings from a recent consumer survey of incontinence sufferers that uncovered a surprising truth: most women are living with intimate skin irritation, yet are not using the right incontinence products or addressing these issues with their doctor.

ASHEVILLE, N.C. (May 27, 2020)—Aeroflow Healthcare, a nationwide provider of durable medical equipment, announced the results of a proprietary survey designed to highlight the struggle and stigma middle-aged women experience with incontinence. The third-party administered survey polled 1010 adult women aged 40 to 64 living in the United States and was completed on March 16, 2020.

HARTFORD, Conn. (June 18, 2018)—Aetna released the results of its inaugural Health Ambitions Study, which explores consumers’ health goals and the relationship between consumers and providers in the evolving health care system. The study finds that people, particularly women, are paying attention to their holistic health, as they seek resources that better support both health and wellbeing.