WATERLOO, Iowa (October 6, 2020)—Essentially Women will be hosting their annual conference in 2021 virtually. Focus: The EW [Virtual] Conference will hold live sessions Jan. 25 – 28, 2021 and on-demand sessions Jan. 29 – Feb. 28, 2021.

“We made the tough decision to go virtual this year,” said Nikki Jensen, VP of Essentially Women. “We would much prefer to meet in-person, but due to COVID-19, we knew it would be in the best interest of all participants if this year’s conference was virtual.”

Since the conference will be virtual, Focus attendees will have access to live and on-demand educational sessions in eight different tracks: post-mastectomy, leadership, compression, operations, sales and marketing, hair and wigs, and mother and baby.

“We are definitely excited to be able to offer attendees more education than ever before,” said Jensen. “We plan to host a total of eight live sessions and much more on-demand content in more tracks than what we could with a live event.”

A virtual exhibit is also planned, allowing for the attendees to browse new product lines, shop for new vendor partners and also connect with vendors virtually. Sample boxes will be sent to each attendee prior to Focus Conference, providing the attendees a way to still touch and feel some product samples in the comfort of their home or office.

“We know it’s hard for our vendor partners to travel and see the membership. Our virtual exhibit hall will offer our members and vendors a way to connect,” said Jensen.

Registration for Focus: The EW [Virtual] Conference is only $75 per person through October 31, 2020. The education schedule will be announced soon! For more details or to register, go to focus.essentiallywomen.com.