By Mark Lind

ATLANTA (June 23, 2020)—Many have asked about the look and feel of Medtrade, scheduled for Nov. 2-4, 2020, at the Georgia World Congress Center (GWCC) in Atlanta. If the show goes off as planned, and that’s still the goal, there’s no doubt the vibe will be different. Traditional embraces and handshakes, for example, may be replaced by elbow bumps and waves. There may be widespread mask wearing, so facial recognition could be a bit trickier.

ATLANTA (December 11, 2019)—Behind the scenes of the recently completed Medtrade lurked a familiar face in a new role. With a crisp bow tie and calm demeanor, Mark Lind morphed from associate show director to show director for 2019’s premiere HME-focused trade show.

Medtrade attendees are used to seeing Kevin Gaffney in the show director role, and Gaffney’s presence will continue to be felt in his capacity as vice president and group show director.

ATLANTA (January 10, 2019)—Kevin M. Gaffney, CEM, will expand his group show director role to include vice president duties for Medtrade, Medtrade Spring and four additional shows: Environments for Aging (EFA); Construction SuperConference; Healthcare Design; and Hospitality Design. His recent promotion reflects a core belief that trade shows are particularly relevant, even in a digital age.