PORT WASHINGTON, New York—Drive DeVilbiss Healthcare announced it is returning to its original Drive Medical brand across all markets. The company said the move reflects a return to its roots and aims to establish a brand platform designed to support continued leadership, future acquisitions and global partnerships.
NORWELL, Massachusetts—NVNA and Hospice, a nonprofit home health and hospice agency, announced it is rebranding as Croí Health starting Monday, Dec. 1. The agency, founded in 1920, said it will remain independent and maintain the same care team, changing only its name.
BOCA RATON, Florida—Life Care Concierge of South Florida, the nurse-led aging life care management practice that helps seniors age in place, announced it has officially rebranded from Private Duty Home Care Concierge. The rebrand includes a new name, new visual identity and redesigned website.
The company said the new brand better reflects its holistic approach to care and its dedication to supporting the dignity and autonomy of aging adults.
MOORESTOWN, New Jersey—Hearts for Home Care (H4HC), a national advocacy initiative launched by BAYADA Home Health Care, announced the launch of a bold new brand identity that it said is designed to better reflect and amplify its mission to empower a growing nationwide network of advocates fighting to protect access to homecare.
The new look features an updated logo, inclusive color palette and a more modern design system.
PORTLAND, Oregan—Tabor.AI announced its rebrand to Livmor Inc., introducing a new corporate identity, executive team and product roadmap to further the organization's purpose: helping seniors worry less and live more. The company focuses on simplifying the Medicare ecosystem to improve how seniors access health care coverage.
BERKELEY HEIGHTS, New Jersey—Viventium, which offers a payroll, HR and compliance platform purpose-built for health care providers, has unveiled a refreshed brand identity as the company introduces new capabilities to its cloud-based software platform.
PALM BEACH GARDENS, Florida—Florida First Senior Home Care announced it has changed its company name to “CareGivers of America.” The name change intends to reflect the company’s relationship with the South Florida homecare company that has served more than 650 clients throughout the region.
BLUFFTON, South Carolina—Hospice Care of the Lowcountry, a nonprofit provider of end-of-life, palliative and grief care services, announced its rebranding as “MiraSol Health.” The company said its new name intends to reflect its growing range of services and its evolving care delivery approach, which aims to support patients facing serious illnesses, terminal diagnoses or grief, as well as provide support to caregivers.
PHOENIX—AZ Mobility, a wheelchair-accessible vehicle sales company, announced it has rebranded as “EZmobility Direct.” The company said under its new name, it aims to deliver mobility solutions to clients across the U.S.
ALEXANDRIA, Minnesota—Knute Nelson and Walker Methodist announced their new name and brand—Vivie. With more than 150 years of combined service to older adults in their communities, Vivie unites two legacies under one name and vision.
DALLAS—Pacific Therapy Access, a provider of reimbursement strategies, prior authorization and health insurance appeals services, announced its rebranding as Walnut Hill Medical with the addition of durable medical equipment (DME), health economics and market access divisions.
PHOENIX, Arizona—StateServ, a provider of benefit management solutions for durable medical equipment (DME) and pharmaceuticals for the post-acute care market, announced it has rebranded to Dragonfly Health (the company). The new identity marks an inflection point for the company, as it combines DME and pharmacy offerings, enabling a scalable, holistic care-at-home service platform driven by advanced technology and robust analytics.
ASHEVILLE, North Carolina—Aeroflow Healthcare, a health care company that leverages technology to support the delivery of medical products and services, announced it has rebranded to Aeroflow Health. As a personalized health partner, the company said the rebrand emphasizes its aim to provide patients with easy access to integrated health solutions covered by their insurance.
DELRAY BEACH, Fla. (March 10, 2022)—Home Care Assistance, a provider of in-home care, today introduced a corporate rebrand that unifies the company around a common mission, values and new name. As TheKey, the company will build on a legacy of providing personalized solutions for clients and their families at every aging milestone, creating an unmatched homecare experience.
