BOCA RATON, Florida—Life Care Concierge of South Florida, the nurse-led aging life care management practice that helps seniors age in place, announced it has officially rebranded from Private Duty Home Care Concierge. The rebrand includes a new name, new visual identity and redesigned website.
The company said the new brand better reflects its holistic approach to care and its dedication to supporting the dignity and autonomy of aging adults.
“While ‘Private Duty Home Care Concierge’ described the services we offered, it didn’t fully capture the depth of our commitment to supporting clients throughout their aging journey,” said Jill Poser, founder and principal of Life Care. “Our new name and brand speak to a more comprehensive, lifelong approach—serving as a compassionate ally in both life and health, walking alongside our clients through the complexities of aging with dignity, understanding and personalized care.”
The company also said the rebrand and website redesign, six months in the making, were developed to make the client experience simpler, clearer and more reassuring. The updated website now offers:
- A refreshed, user-friendly design that’s easy to navigate on any device
- Expanded educational resources, including a detailed FAQ section and ongoing blog
content - A clearer explanation of the company’s services and care philosophy
“This rebrand reflects my enduring commitment to filial maturity—honoring the dignity and autonomy of our aging clients,” said Poser. “It builds upon our foundation of compassionate, individualized care and signals a renewed dedication to meeting our clients where they are, without judgment, in spaces where they are truly seen and heard.”
As a fully nurse-led practice with a team of nurse care managers, Life Care offers 24/7 coverage and in-house recreational therapy. Their other services include:
- Clinical care management
- Certified dementia care
- Recreational therapy
- Private duty homecare
- Concierge services