Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are some things you need to watch out for when using them. Endorsements and testimonials are governed by truth-in-advertising laws. First, we’ll take a look at the effectiveness of testimonials, and then we’ll go over four key legal tips for using them correctly.
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Note: For any questions regarding the law, please consult an attorney.