Register for Heartland before April 30 to save $100

WATERLOO, Iowa—Heartland Conference announced significant updates to our upcoming conference. Heartland is designed to address the unknowns in the industry and provide attendees with the latest insights, resources and critical networking and relationship building opportunities needed to thrive in the growing industry. Heartland said its agenda is built to offer education and expertise that is not available anywhere else, at one conference.

Wendland has worked with VGM for more than 25 years

WATERLOO, Iowa—VGM Group announced the promotion of Chris Wendland to chief legal officer. In this newly created role, Wendland will oversee all legal matters for VGM Group, ensuring compliance and providing strategic legal guidance to support the company's growth and innovation. With this promotion, Wendland also joins VGM’s senior leadership team.

In the newly created role, Thwaits will focus on coordinated communication & strategies to help customers scale their business

Waterloo, Iowa—VGM Group announced the promotion of Barry Thwaits to executive vice president of customer success with VGM & Associates. In this newly created role, Thwaits will continue developing a long-term vision for coordinated communication and strategies to help VGM’s customers scale their business. This includes aligning services across sales teams to create a seamless customer experience for home medical equipment (HME) providers.


The new company website features a new logo, color scheme & user-friendly features

WATERLOO, Iowa—VGM, a member service organization for post-acute health care, announced a newly redesigned website that aims to offer a streamlined, user-friendly experience. The new website intends to make the resources and information about the VGM Heartland Conference easily accessible. Additionally, the website incorporates the company’s new logo and colors, which launched in November.

Barb Anderson, VGM chief financial officer, & Lindy Tentinger, VGM & Associates president, recognized among top 50 women leaders of Iowa

WATERLOO, Iowa—VGM Group Inc., a service provider in post-acute health care industry, announced that its chief financial officer (CFO), Barb Anderson, and president, Lindy Tentinger, have been named among the 2024 top 50 women leaders of Iowa by Women We Admire—a periodical publishing company that provides news and information on today's wo

Cindi Petito & Nikki Grace join the company as director of clinical networks & director of OPGA, respectively

WATERLOO, Iowa—VGM and Associates, a member service organization that includes durable medical equipment, wound care, home modifications, and orthotics and prosthetics providers, welcomed two new directors: Cindi Petito as director of clinical networks and Nikki Grace as director of the Orthotic Prosthetic Group of America (OPGA). In her new role, Petito aims to support the company’s U.S.

The publication aims to provide industry members with operations, finance & customer relations insights

WATERLOO, Iowa—VGM & Associates, a member service organization for durable medical equipment and home medical equipment providers, has released its fourth playbook of the year, “Mastering Business Management and Optimization.” This playbook publication aims to provide actionable insights and advice that enhance business operations, financial health and customer relationships throughout the industry.


VGM & Associates is accepting proposals from prospective speakers for its 2025 Heartland Conference until December

WATERLOO, Iowa—VGM and Associates, a member service organization for durable medical equipment (DME) and home medical equipment (HME) providers, is now accepting proposals from prospective speakers for its annual Heartland Conference. The conference, which offers attendees education on topics like clinical rehab, women's health, respiratory, wound care, regulatory and audits, will take place Monday, June 9 through Wednesday, June 11.

Leitten Consulting released a comprehensive report highlighting the critical need for Medicare to shift its focus from competitive bidding to proactive investment in durable medical equipment.

WATERLOO, Iowa—Leitten Consulting has released a comprehensive report highlighting the critical need for Medicare to shift its focus from competitive bidding to proactive investment in durable medical equipment (DME). The report, authored by Brian Leitten, underscores the cost savings and health benefits of providing timely DME to Medicare beneficiaries. 

Its third playbook of the year explores opportunities that value-based care presents for post-acute homecare

WATERLOO, Iowa—VGM & Associates has released the third playbook of the year, “Boosting Results in Patient-Centered Homecare.” This publication explores the exciting opportunities that value-based care presents for the post-acute homecare industry.

The collaboration aims to address increasing demand for greater efficiency in serving a growing patient population

WATERLOO, Iowa—VGM & Associates has entered a strategic partnership with ACU-Serve, a provider of outsourced services for operational needs in the home medical equipment (HME) sector. 

This collaboration is set to address the increasing demand for greater efficiency in serving a growing patient population. 


Lyman most recently served as SVP of sales for VGM & Associates, where he led VGM’s member success team

WATERLOO, Iowa— VGM & Associates announced that Dave Lyman has been promoted to executive vice president (EVP). In his new role, Lyman will focus on leading and growing VGM membership communities, as well as leading VGM’s sales, business development, contracting and marketing teams.

VGM & Associates has released the second playbook of the year, “Perspectives on the Next Generation in Post-Acute Homecare"

WATERLOO, Iowa—VGM & Associates has released the second playbook of the year, “Perspectives on the Next Generation in Post-Acute Homecare.” This publication provides a view on the next generation of the industry.