In the newly created role, Thwaits will focus on coordinated communication & strategies to help customers scale their business

Waterloo, Iowa—VGM Group announced the promotion of Barry Thwaits to executive vice president of customer success with VGM & Associates. In this newly created role, Thwaits will continue developing a long-term vision for coordinated communication and strategies to help VGM’s customers scale their business. This includes aligning services across sales teams to create a seamless customer experience for home medical equipment (HME) providers.


The new company website features a new logo, color scheme & user-friendly features

WATERLOO, Iowa—VGM, a member service organization for post-acute health care, announced a newly redesigned website that aims to offer a streamlined, user-friendly experience. The new website intends to make the resources and information about the VGM Heartland Conference easily accessible. Additionally, the website incorporates the company’s new logo and colors, which launched in November.

Cindi Petito & Nikki Grace join the company as director of clinical networks & director of OPGA, respectively

WATERLOO, Iowa—VGM and Associates, a member service organization that includes durable medical equipment, wound care, home modifications, and orthotics and prosthetics providers, welcomed two new directors: Cindi Petito as director of clinical networks and Nikki Grace as director of the Orthotic Prosthetic Group of America (OPGA). In her new role, Petito aims to support the company’s U.S.

The publication aims to provide industry members with operations, finance & customer relations insights

WATERLOO, Iowa—VGM & Associates, a member service organization for durable medical equipment and home medical equipment providers, has released its fourth playbook of the year, “Mastering Business Management and Optimization.” This playbook publication aims to provide actionable insights and advice that enhance business operations, financial health and customer relationships throughout the industry.

VGM & Associates is accepting proposals from prospective speakers for its 2025 Heartland Conference until December

WATERLOO, Iowa—VGM and Associates, a member service organization for durable medical equipment (DME) and home medical equipment (HME) providers, is now accepting proposals from prospective speakers for its annual Heartland Conference. The conference, which offers attendees education on topics like clinical rehab, women's health, respiratory, wound care, regulatory and audits, will take place Monday, June 9 through Wednesday, June 11.


The 2024 HME Woman of the Year will be announced during the CSMC

Burlington, ONTARIO—VGM Canada announced the finalists for the third annual Canadian home medical equipment (HME) Woman of the Year Award.

The three finalists are Stacey Burnett, regional manager of Motion Specialties; Brenlee Mogul-Rotman, national clinical and technical education manager for Permobil; and Tammy McDowell, home health care manager for Boggio Family of Pharmacies.

VGM & Associates has released the second playbook of the year, “Perspectives on the Next Generation in Post-Acute Homecare"

WATERLOO, Iowa—VGM & Associates has released the second playbook of the year, “Perspectives on the Next Generation in Post-Acute Homecare.” This publication provides a view on the next generation of the industry.

Steve Ryan & Rebecca Ehretsman replace John Deery, Jr., who resigned from his position on the board at the end of 2023, and the late Jim Walsh

WATERLOO, Iowa—VGM Group announced its board of directors recently elected two new members: Steve Ryan, senior vice president of client services at GreatBanc in Chicago, and Rebecca Ehretsman, president of Wartburg College in Waverly, Iowa. These two new members replace VGM co-founders John Deery, Jr., who resigned from his position on the board at the end of 2023, and the late Jim Walsh, who passed away on Oct. 12, 2023.


In his new role, Lockard will oversee and collaborate with the VGM Sleep Services team

WATERLOO, Iowa—VGM & Associates announced Boone Lockard, CRT, has been promoted to vice president of clinical services. In his new role, Lockard will oversee and collaborate with the VGM Sleep Services team, aiming to ensure effective clinical and operational solutions for medical equipment providers.

The combined team expands the services and capabilities that each agency has been known for

WATERLOO, Iowa—VGM Group is excited to announce the merger of two of its marketing agencies, Two Rivers Marketing and Moxie, effective Jan. 1. The combined team—which will operate as part of Des-Moines based Two Rivers Marketing (2RM)—expands the services and capabilities that each agency has been known for, and provides our clients a true powerhouse of a marketing partner.