rebranding

NORWELL, Massachusetts—NVNA and Hospice, a nonprofit home health and hospice agency, announced it is rebranding as Croí Health starting Monday, Dec. 1. The agency, founded in 1920, said it will remain independent and maintain the same care team, changing only its name.

PORTLAND, Oregan—Tabor.AI announced its rebrand to Livmor Inc., introducing a new corporate identity, executive team and product roadmap to further the organization's purpose: helping seniors worry less and live more. The company focuses on simplifying the Medicare ecosystem to improve how seniors access health care coverage. 

BERKELEY HEIGHTS, New Jersey—Viventium, which offers a payroll, HR and compliance platform purpose-built for health care providers, has unveiled a refreshed brand identity as the company introduces new capabilities to its cloud-based software platform.

PALM BEACH GARDENS, Florida—Florida First Senior Home Care announced it has changed its company name to “CareGivers of America.” The name change intends to reflect the company’s relationship with the South Florida homecare company that has served more than 650 clients throughout the region.

BLUFFTON, South Carolina—Hospice Care of the Lowcountry, a nonprofit provider of end-of-life, palliative and grief care services, announced its rebranding as “MiraSol Health.” The company said its new name intends to reflect its growing range of services and its evolving care delivery approach, which aims to support patients facing serious illnesses, terminal diagnoses or grief, as well as provide support to caregivers.

SPARTANBURG, South Carolina—RedSail Technologies, a pharmacy solutions provider, announced it has simplified its website service offerings to its partner’s name and brand.

PHOENIX—AZ Mobility, a wheelchair-accessible vehicle sales company, announced it has rebranded as “EZmobility Direct.” The company said under its new name, it aims to deliver mobility solutions to clients across the U.S.
 

ALEXANDRIA, Minnesota—Knute Nelson and Walker Methodist announced their new name and brand—Vivie. With more than 150 years of combined service to older adults in their communities, Vivie unites two legacies under one name and vision.

DALLAS—Pacific Therapy Access, a provider of reimbursement strategies, prior authorization and health insurance appeals services, announced its rebranding as Walnut Hill Medical with the addition of durable medical equipment (DME), health economics and market access divisions.

PHOENIX, Arizona—StateServ, a provider of benefit management solutions for durable medical equipment (DME) and pharmaceuticals for the post-acute care market, announced it has rebranded to Dragonfly Health (the company). The new identity marks an inflection point for the company, as it combines DME and pharmacy offerings, enabling a scalable, holistic care-at-home service platform driven by advanced technology and robust analytics.

ASHEVILLE, North Carolina—Aeroflow Healthcare, a health care company that leverages technology to support the delivery of medical products and services, announced it has rebranded to Aeroflow Health. As a personalized health partner, the company said the rebrand emphasizes its aim to provide patients with easy access to integrated health solutions covered by their insurance.

LOUISVILLE, Ky. (September 6, 2022)—Humana Inc. has announced the completion of its initiative to rebrand the home health division of Kindred at Home (KAH) as CenterWell Home Health. With this announcement, CenterWell Home Health is now the official name for the more than 350 locations of the home health division serving 38 states.

WINTER HAVEN, Fla. (May 26, 2022)—3B Medical, Inc., a manufacturer of sleep and respiratory products and services, announced that Clint Geffert has been named as president, commercial operations. The company also announced a name change and rebrand; it will know be known as React Health. Tom Pontzius, who has been acting president for both operations and commercial operations for the past seven months will assume the role of president, operations.

HARTFORD, Conn. (April 5, 2022)—CareCentrix, an independent home-centered company that coordinates care to the home for health plans, patients and providers, announced a rebrand of the Turn-Key Health palliative care solution to Serious Illness Care at Home, which provides a population health approach to home-based serious illness care. Turn-Key began providing palliative services nationally in 2016 and was acquired by CareCentrix in 2020.

LOUISVILLE, Ky. (March 3, 2022)—One year after launching the CenterWell brand to represent Humana’s payer-agnostic health care service offerings, Humana Inc. has started to transition Kindred at Home’s home health division to the CenterWell Home Health brand.

LARKSPUR, Calif. (March 30, 2021)—Hospice by the Bay, a provider of hospice, palliative care, and in-home health care services, today announced that it has taken a new name, By the Bay Health. The name change is designed to more accurately reflect the organization’s current breadth of services, which include hospice care, palliative care, comfort care, grief counseling, pediatric care and skilled home health care services.

WATERLOO, Iowa (January 14, 2021)—VGM Group, Inc., has merged three of its businesses into one and created Moxie, a powerful new force in the world of marketing and events. Hellman, a well-established marketing agency acquired by VGM in 2018, has joined with VGM Marketing and VGM Events to bring a team of close to 30 professionals together for the benefit of internal VGM clients and external clients alike. 

NETANYA, Israel (November 18, 2020)—Eitan Group announced that, as of Nov.16, 2020, it has rebranded, consolidating its product lines under the new Eitan Medical brand. Eitan Medical is a global provider of advanced infusion therapy solutions across the care continuum.