NEW YORK— A Place for Mom, a senior living advising company, published its 2026 report, "Costs of Long-Term Care and Senior Living," which presented data showing homecare costs continued to rise from 2024 to 2025, increasing roughly 3%.
ATLANTA, Georgia—TZMO USA Inc., a manufacturer of incontinence and sanitary products, has added two new account executives to support the continued growth of its Seni sales team.
Matt Servaty will oversee the Minnesota, North Dakota and South Dakota markets. He brings extensive experience in sales, business development and relationship building to the role.
BURKBURNETT, Texas—HomeWell Franchising, the franchisor of HomeWell Care Services, a national non-medical homecare franchise, has entered an exclusive partnership with Trella Health. Trella is a healthcare market intelligence platform that provides data-driven insights into referral patterns, provider connections and post-acute care networks.
CHICAGO—BrightStar Care, a provider of nurse-led home healthcare, skilled care and medical staffing, announced it is heading into the second half of 2026 having signed more than 20 franchise agreements and opened 19 new locations in the first six months of the year.
The company said its growth in 2026 continues to reflect rising demand for in-home care, which is raising awareness of the opportunity among prospective owners.
PORT WASHINGTON, New York—Drive Medical, a manufacturer of durable medical equipment and accessibility solutions, launched Unbound IQ by Drive, its new brand of digital health and tech-enabled solutions. The company said Unbound IQ helps providers support patients with clinically informed technology and data-driven insights that support earlier, more proactive care decisions.
WASHINGTON—The Centers for Medicare & Medicaid Services (CMS) issued a final rule that would increase Medicare hospice payments and the aggregate cap amount for fiscal year 2027 under existing statutory and regulatory requirements.
TRENTON, New Jersey—Legislation introduced in the state of New Jersey aims to ease regulatory burdens on home healthcare providers.
Bill S 3463 would make the following changes to existing law:
NEW MEXICO—Newly introduced legislation aims to reverse rate cuts for veterans’ home healthcare services and require congressional notification of any future reductions. The National Defense Authorization Act’s Senate Amendment 6414, recently introduced by U.S. Sen. Martin Heinrich and U.S. Rep. Teresa Leger Fernández, would restore funding for veterans’ homecare services in Texas and New Mexico slashed by the Trump administration at the beginning of the year.
ALEXANDRIA, Virginia—The National Alliance for Care at Home (the Alliance) announced longtime industry leader Denis Fleming Jr. will serve as chief government affairs officer effective Monday, Aug. 10.
INDIANAPOLIS, Indiana–Rehab Medical, a provider of complex rehab technology (CRT), announced the promotions of Ryan Weinrich to vice president of field operations, Matt Gottfried to vice president of marketing and Amanda Andis to vice president of revenue cycle management. These newly created leadership roles are part of 33 promotions that have occurred across the company in the first half of 2026.
