Pride Mobility Products Corp., Exeter, Pa., unveiled a new logo and tagline last week: Performance Mobility — Live Your Best. The new logo draws the correlation between Pride's performance-based products and the consumer's ability to lead an independent, active life, the company said. The logo and tagline will be used for all retail mobility and standard power products, which primarily target the geriatric market. "We want our mobility product users to live their best and encourage them to thrive and succeed in all aspects of their life," said Scott Meuser, Pride chairman and CEO.