ATLANTA (June 20, 2022)—After Emerald officials decided to consolidate the Medtrade East and Medtrade West shows into one annual event, the question became; when and where? 

“The suspense is over, and the contract has been signed,” said York Schwab, show director. “Medtrade will head to Dallas and take place March 28-30, 2023.”

The specific location is the Kay Bailey Hutchison Convention Center in the Convention Center District in downtown Dallas. 

“Switching to one show per year was motivated by feedback from attendees and exhibitors,” Schwab said. “Moving the show to Dallas is part of the same equation. Dallas is centrally located with reasonably priced lodging, exhibitor-friendly rules, first-rate transportation, great restaurants and lots of nonstop flights arriving from countless cities.”

“Our mission is to stage events that unite the home medical equipment (HME) industry, and having one annual event will bring together buyers, sellers and educators under one roof for the ultimate product and information sourcing event,” says Sarah Varner, vice president of Marketing, Medtrade. “The move to one show is exciting and Dallas is a wonderful location. Attendees and exhibitors wanted Dallas more than any other city, and we have responded.”

The 2023 show will simply be called “Medtrade” and will not include additional modifiers that deal with regions or seasons. According to Schwab, the three-day show is designed to pack a lot of information and products into a cozy timeframe. 

“Time is money, and we believe three days offer tremendous value for people who are looking to get out of the office, but not for too long,” he said. “The main takeaway is that the majority of attendees and exhibitors wanted one central show as a rallying point for the industry. They wanted it in Dallas and they wanted it in the spring to properly launch the new year. We listened, and we are looking forward to a new era in 2023.”

Meanwhile, Medtrade East (Oct. 24-26 at the Georgia World Congress Center in Atlanta) will proceed as scheduled.

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—Greg Thompson