ATLANTA, Aug. 20, 2012—A general session presented by the Centers for Medicare & Medicaid Services (CMS) outlining Medicare provider enrollment strategies, along with sessions such as Lunch & Learn and a new four-part “HME 101” teleconference webinar series, will cater to seasoned execs, industry veterans and newbies. The multi-pronged attack is part of an intense effort to unify the industry during a pivotal time. A new separate HME Executive Alliance Conference has also been added to cater to HME industry executives.

“Coming together at Medtrade is more important than ever," says Kevin Gaffney, group show director. “That urgency is reflected in educational programs that truly offer something for everyone.”

The new HME Executive Alliance conference is designed to provide high level insight on the current political and economic landscapes—and the potential impact that the upcoming election will have on the health care industry. This invitation-only event will assist HME executives by providing information and networking opportunities that will help them better evaluate their business environment and make strategic decisions. Scheduled for Monday, Oct 15, the all-day session features plenty of time for networking, along with specific presentations from industry experts. Check www.hmealliance.com for more details and eligibility information for a possible invitation.

Medtrade will again be at the Georgia World Congress Center in Atlanta from October 15-18. Registration is open, and early bird rates are $25 for an expo pass and $99 for the conference, which includes access to more than 100 sessions. Prospective attendees should visit www.medtrade.com or call 800-933-8735 for more information.