LOUISVILLE, Kentucky—On July 14, health services company Humana Inc. launched the inaugural Humana Cognitive Games to encourage older adults to exercise their minds and play an active role in maintaining their brain health.
This new virtual challenge debuted as part of the 2025 National Senior Games, kicking off in Des Moines, Iowa, later in July. This year marks the 10th consecutive time Humana has served as the presenting sponsor for the biennial Olympic-style event, which brings together more than 12,000 athletes aged 50 and older for competition, inspiration and camaraderie.
With the launch of the Humana Cognitive Games, Humana is expanding its celebration of healthy aging beyond the physical multi-sport event to engage older adults across the country, competitive athlete or not.
During the nationwide virtual event, open through Aug. 11 at humanagames.com, all are invited to learn more about actions they can take to give their brain a workout. The challenge features a variety of brain-training activities, lifestyle tips and educational content designed to exercise the mind and foster social connection.
Research shows that engaging in regular mental exercises can have both short- and long-term benefits for brain health, helping older adults stay independent and potentially reduce the risk of dementia and cognitive decline.
“Health care starts long before you step into a doctor’s office—it begins at home with daily choices we make to take care of our bodies and minds,” said George Renaudin, Humana’s president of insurance. “At Humana, we are committed to proactive, preventive care, from wellness checks and screenings to personal healthy habits, that can help improve health outcomes. Because for many Americans, true health means the freedom to live life on their own terms.”
This message echoes findings from Humana’s recent survey conducted with Morning Consult, which revealed 78% of adults aged 65 and older prioritize independence over longevity without self-sufficiency. Yet, while 94% say their health and well-being are a top priority, fewer than half say they consistently prioritize consuming a healthy diet and exercising. The Humana Cognitive Games aim to bridge that gap by making whole-health activities engaging and accessible.
“You’ve got to exercise your brain. It’s like anything in life. If you can strengthen that muscle, it will help keep you sharp,” says Isabel Souffront, MD, chief medical officer for Conviva Senior Primary Care in Broward County, Florida. “Trying new things—whether it’s a hobby, an instrument or a puzzle—stimulates the brain and helps protect against mental decline.”
For more information about the Humana Cognitive Games and how to participate, visit humanagames.com.