ALPHARETTA, Ga. — Nielsen Business Media, producer of Medtrade and Medtrade Spring, announces HomeCare magazine, a publication of Penton Media, is the official publication of Medtrade and Medtrade Spring. Medtrade and Medtrade Spring are the leading trade shows for the home medical equipment industry. Through its in-depth coverage of the HME industry, the award-winning HomeCare magazine has been a primary source of information for the home health care industry for over 30 years.
"The partnership with HomeCare is a mutually beneficial relationship between both parties," says Kevin Gaffney, show director. "Through its comprehensive reporting of the HME industry, HomeCare provides vital information that ensures HME providers have the resources they need to succeed. Our goal with the Medtrade events is the same and, together, we can maximize these opportunities."
HomeCare Publisher Gregg Herring acknowledges that the HME industry is now at a critical juncture, poised to undergo both tremendous change and tremendous growth.
"As the official publication of Medtrade, our new partnership with the industry's premier events will allow us to bring even more resources to the table," says Herring. "Our companies chose to partner because HomeCare and Medtrade complement one another very well. Both companies are focused on providing home health care professionals with the knowledge that can keep their businesses profitable and allow them to concentrate on patient care."
Medtrade Spring will take place March 24 — 25 in Las Vegas and Medtrade 2009 will take place Oct. 12 — 15 in Atlanta. For more information on the events, visit medtrade.com.
About Nielsen Business Media
Nielsen Business Media, based in Alpharetta, Ga., is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. Serving seven major market groups, and 30 industries, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person. With 42 publications, over 60 trade shows and 185 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. For more information, please visit nielsen.com.
About Penton Media
Headquartered in New York, Penton Media is one of the nation's largest business-to-business media and information companies, serving more than six million business professionals every month. Its market-leading brands are focused on 30 industries. The company was formed through the combination of PRISM BUSINESS MEDIA and PENTON MEDIA. Its growing portfolio includes 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences and more than 500 information data products. The privately held company is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, its co-investors, and by MidOcean Partners. For additional information on the company and its businesses, visit penton.com.
With editorial offices in Atlanta, HomeCare's family of products includes its monthly magazine, the HomeCare Monday weekly enewsletter, the HomeCareXTRA market-focused tabloid, the annual HomeCare Buyers' Guide and HomeCareMag.com.