NEW YORK (January 6, 2022)—Hearst announced it has agreed to acquire CellTrak, a provider of care documentation software solutions in the personal care market. The announcement was made by Steven R. Swartz, Hearst president and CEO; Gregory Dorn, MD, Hearst Health president; Scott Decker, Homecare Homebase president; and Dan Wacker, CellTrak CEO. Terms were not disclosed and the transaction is expected to close in Q1 of 2022. CellTrak will become a wholly owned subsidiary of Homecare Homebase, with Wacker continuing as general manager of the company.
“In-home care services have grown significantly the past 10 years as it is the preferred venue for people to receive care, and Homecare Homebase has been the leading platform providing vital workflow solutions in the home health and hospice categories,” said Dorn. “Extending their capabilities to personal care is the right next step for caregiving in the home.”
Founded in 2006, CellTrak serves some of the largest providers of personal care services in support of their field staff workflow needs. CellTrak solutions help increase staff productivity, improve compliance, reduce costs and improve caregiver communication. Personal care services are provided to people in their home to assist them with activities of daily living, such as bathing, dressing and eating, as well as other tasks that are necessary for independent living, such as grocery shopping and managing medications.
“CellTrak has been a close partner of ours for years and is committed to bringing today’s front-line home caregivers the best possible technology to support patient needs,” said Decker. “We are looking forward to working with Dan even more closely to expand our industry-leading homecare platform into personal care and support our many customers who are ready to expand into personal care with us.”
“Homecare Homebase is the leader in technology for home health and hospice agencies and has a reputation for providing long-term support and partnership to the industry’s largest and most innovative providers,” said Wacker. “I look forward to the innovation that our increased collaboration will bring to the market and the ways it will improve the lives of those who are changing the future of care.”
CellTrak and Homecare Homebase share common customer relationships, and in early 2021 announced plans to create the first integrated enterprise solution for all types of home-based care, with a focus on care continuity across a patient’s health journey.
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