NORTH HAVEN, Connecticut—Corcoran Consulting Group, a provider of financial, operational and growth resources for caregiving providers, announced Mark Appellof will take over the role of business development manager.
Appellof brings more than 25 years of marketing, sales and community relations experience in home health, homecare and rehabilitation to Corcoran Consulting Group. As business development manager, he serves as an accessible first point of contact for agency leaders seeking expert support to tackle operational, clinical, regulatory and marketing challenges.
Appellof’s outreach is informed by years of direct experience in the field—building referral pipelines, growing patient census and forging relationships with physicians, discharge planners and health care systems.
Before joining Corcoran, Appellof held leadership roles in business development and marketing with Connecticut-based organizations including Landmark Health, Visiting Angels, Advanced Home Health Care Agency, Visiting Nurses of the Lower Valley, The Summit at Plantsville and Masonicare Home Health & Hospice. He has consistently demonstrated an ability to expand approach, grow revenue and keep agencies front and center in competitive home health and homecare markets.