CaringInfo.org Launches Brand Update

ALEXANDRIA, Virginia & WASHINGTON—CaringInfo.org, a program of the National Alliance for Care at Home (the Alliance), is expanding its resources with a new website section—"Planning for In-Home Care"—as well as a brand refresh to align with its growing audience. CaringInfo provides free resources to educate and empower patients and caregivers to make informed decisions about home, serious illness and end-of-life care and services.

CaringInfo is a provider of serious illness and end-of-life care and support, and the program is now aiming to provide information and resources on the full spectrum of home-based care. The new website sections is called "Planning for In-Home Care," and is focused on the various types of care available at home. It also covers topics covers topics including when in-home care is needed, preparing for in-home caregivers, who provides in-home care services, how to find a caregiver and how to pay for in-home care. 

“CaringInfo is a valuable resource used widely among hospice, palliative and advance care planning experts and professionals as well as patients and families who need help and guidance,” said Steve Landers, CEO for the Alliance. “The launch of ‘Planning for In-Home Care’ marks an exciting step in the continued expansion of CaringInfo to provide resources and guidance on the full continuum of home-based care and to serve as a resource to all providers under the Alliance umbrella. Finding and navigating care at home can be difficult for patients and their loved ones, especially as it is often needed during life’s most vulnerable moments. These free, accessible resources help ensure everyone seeking home-based care can make informed decisions to get the support they need.”

The updated CaringInfo design is intended to remain familiar for return visitors who trust the site as their go-to source for making care decisions, while aligning with the Alliance’s core brand. This visual update indicates CaringInfo’s realignment to serve the full home-based care community, including home health, homecare, Medicaid Home & Community Based Services, palliative care and hospice providers, program officials said.

"CaringInfo’s goal is that all people are making informed decisions about their care," the program said. "In addition to easy-to-understand information about caregiving, advance care planning, and the types of care available to those who need it, CaringInfo also offers a complete library of annotated advance directive forms for all 50 states, plus Washington, DC and Puerto Rico."