Consider the following statistics, which, particularly with baby boomers reaching retirement age, indicate the growing market for incontinence products:
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Urinary incontinence affects 200 million people worldwide
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25 million Americans experience transient or chronic urinary incontinence; more than 6.5 million Americans have fecal incontinence
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33 percent of elderly people at home or in a hospital experience bowel control problems
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7 percent of healthy people 65 years and older experience fecal incontinence, and 23 percent of stroke patients experience it
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Two-thirds of men and women age 30-70 have never discussed bladder health with their doctor
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Two-thirds of individuals who experience loss of bladder control symptoms do not use any treatment or product to manage their incontinence
Source: National Association for Continence