Even as marketing technology develops, the story remains your most dominant sales tool
Colette Weil
Colette Weil is managing director of Summit Marketing, Mill Valley, Calif., a consulting firm specializing in strategic marketing and program development. You can reach her at cweil@summitmktg.com or 415/388-5303.
Before taking on an additional product line or market segment, it pays to conduct due diligence
Consider the customer's journey
Creating a pleasant atmosphere and experience
Smart strategies for getting free exposure for your HME/DME company