MVP Shelter in Utah is offering specialized care & support for homeless seniors & other medically vulnerable individuals

SANDY, Utah—Just outside Salt Lake City sits an old, two-story, brick hotel. It’s been given new life as a homeless shelter for seniors. The Medically Vulnerable People shelter—or MVP shelter, as it’s known—is for people 62 and older or for younger adults with chronic health issues.

The SMARTER Care Act would prohibit Centers for Medicare & Medicaid Services from implementing the WISeR model in Traditional Medicare

WASHINGTON—Sen. Kirsten Gillibrand, a Democrat on the Senate Aging Committee, introduced new legislation to halt a pilot program that would allow private insurance companies and artificial intelligence (AI) tools to delay and deny care to seniors enrolled in traditional Medicare across six states. 

The 'Lights of Love' holiday campaign delivers LED candles with a heartfelt message to seniors during the holiday season

SCOTTSDALE, Arizona—Executive Home Care (EHC), a provider of in-home care services and member of the Evive Brands family, announced the launch of its inaugural “Lights of Love” campaign. This new annual tradition aims to bring warmth and connection to seniors during the holiday season through the gesture of delivering a glowing LED candle and a heartfelt message to clients across the nation.

Homewatch CareGivers Brand President Todd Houghton addresses the rising population of aging veterans & why accessing their health care benefits is vital

According to data from the United States Census Bureau, there are approximately 19 million veterans aged 18 and older in the U.S., with about 13 million aged 50 and older, and this number is expected to continue growing as more veterans reach retirement age.

The senior caregiving service has opened two locations, one in East Tampa & the other in Lakeland

TAMPA, Florida—Seniors Helping Seniors in-home care services, a franchiser with over 200 franchise partners and 400 territories nationwide, announced it has expanded its locations in the state of Florida. Local residents Tina Lauder and David Amato have opened two new locations to serve the East Tampa and the Lakeland community as well as surrounding communities.


Teton.ai plans to use the $20 million in funding to improve quality care & reduce cost of premium senior care

COPENHAGEN, Denmark & SAN FRANCISCO—Teton.ai, the predictive intelligence company for modern health care, announced a $20 million Series A fundraise led by Plural, which also led Teton’s seed round, with participation from Bertelsmann Investments, Antler Elevate and Nebular with a follow-on investment from PSV Tech. 

Meela is a voice companion that supplements human interaction through daily phone call check-ins

NEW YORK—Meela Inc., a personalized artificial intelligence (AI) companion for seniors, has announced $3.5 million in seed funding led by Bain Capital Ventures (BCV). With these funds, Meela said it will invest in research and development to expand its product capabilities and clinical efficacy research.

The new Fort Worth, Texas, location will provide in-home care to seniors in surrounding areas

FORT WORTH, Texas—Always Best Care Senior Services, a senior care franchise system, announced the opening of its newest location in Fort Worth, Texas. This new agency will provide in-home care and senior living referral services to the aging population in the Fort Worth metro area and surrounding communities.

The certification is awarded to in-home senior care service providers that meet the CHAP criteria

FARMINGTON HILLS, Michigan—Senior Helpers, a provider of in-home senior care services, announced it is the first private duty in-home care provider in the United States to be Age-Friendly Care at Home certified by Community Health Accreditation Partners (CHAP).


The Canadian company was given the award based on its standards in senior homecare services

HALIFAX, Nova Scotia—Parkwood Home Care, a provider of personalized in-home senior care, announced it has been named a recipient of the Best Home Care Agency Award 2025 by Click 360 Awards. 

Founded by Lorna MacMillan, Parkwood Home Care offers hourly companion care, 24-hour live-in support and specialized dementia services.

The Stopping Addiction & Falls for the Elderly (SAFE) Act aims to better assess fall risks among seniors through Medicare annual wellness benefits

WASHINGTON—Congresswomen Carol Miller (R-WV) and Melanie Stansbury (D-NM) reintroduced the Stopping Addiction and Falls for the Elderly (SAFE) Act. The SAFE Act aims to permit occupational and physical therapists to administer falls risks assessments for seniors as part of their Medicare annual wellness benefit.

Sara Leonard opened the company’s newest franchises in three locations across Silicon Valley, California

SAN FRANCISCO—Seniors Helping Seniors, an in-home care services franchisor, announced the opening of three new franchise locations in the Silicon Valley, including San Jose, West San Jose and Santa Clara, California. The new locations will be led by Sara Leonard, who has a background in corporate business operations.

Next50 Foundation funded the LeadingAge fellowship program to support its first phase & increase inclusivity

WASHINGTON—LeadingAge, an association of nonprofit providers of aging services, announced the launch of a leadership diversity fellowship program, an initiative supported by a $250,000 grant from the Next50 Foundation, a Colorado-based foundation for aging societies. 

HomeCare sat down with Jennifer Bauernfeind to ask her insights in the homecare industry after working in the corporate retail field

The HomeCare (HC) team reached out to Jennifer Bauernfeind, the owner of a Minnesota-based in-home senior care company, to ask her insights into and suggestions for the homecare industry after working in the corporate retail field. Comfort Keepers, Bauernfeind's senior homecare franchise, has locations throughout Osseo, Maple Grove, Minnetonka and Minneapolis, Minnesota, metro area.


Vitalic introduced a new senior behavioral health care platform aiming to support underserved populations & lower care costs

BOSTON—Vitalic, a senior-focused behavioral health platform, announced the launch of a new geriatric behavioral health care platform. The company said this tool will focus on treating a vulnerable—and often overlooked—older population that needs mental health care to reinforce physical health and overall wellbeing.

The company will hold a webinar in January to introduce the 2025 top trends in aging services

MINNEAPOLIS—Health Dimensions Group, a senior living management and consulting organization, announced it will introduce the 2025 top trends in aging services in an upcoming webinar. The webinar aims to offer industry leaders, providers and investors insights into the future of aging services.

The Camden, New Jersey, location owners aim to bring compassionate senior care to the area

CAMDEN, New Jersey—Always Best Care Senior Services, a provider of non-medical in-home care and assisted living referral services, opened its newest franchise in Camden, New Jersey. The new location will be owned and operated by Munirah Ahmad and Steven Thomas and aims to serve seniors in Gloucester City, Camden and surrounding areas.

The company’s new physical-digital remote health care platform will debut at the Consumer Electronics Show expo in January

MINNEAPOLIS—Ōmcare, a Minnesota-based digital health technology company, announced it will debut its new home health platform, Ōmcare Home Health Hub, at the 2025 Consumer Electronics Show (CES) Expo. The company said the platform will feature a physical-digital approach to remote health care aiming to change care models for the aging population.