New Product Pavilion awardees include Rehasense, Vital Fjord & Kricket
Medtrade
Medtrade New Product Pavilion winners named: Rehasense, Vital Fjord & Kricket
PHOENIX—Three new takes on core homecare products won the top awards at Medtrade’s New Product Pavilion, covering the mobility, aging in place and sleep apnea treatment markets.
The Provider’s Choice Awards were announced on Wednesday, March 4 as the show wrapped up in Phoenix. The awards are based on votes from attendees who view the products on the show floor; HomeCare sponsors the pavilion.
At Medtrade, American Association for Homecare President & CEO Tom Ryan & other leaders said federal anti-fraud measures are also harming good actors in the industry.
PHOENIX—Recent moves from Washington meant to fight fraud may hurt legitimate home medical equipment (HME) providers as much or more than the bad actors they’re targeting, advocates and leaders said Tuesday, March 3 as the industry gathered for Medtrade 2026.
The new ThermaZone lumbar-sacral orthosis braces were previewed at the annual Medtrade Expo
CLEVELAND—Innovative Medical Equipment, LLC (IME), the manufacturer of ThermaZone, debuted its new line of lumbar-sacral orthosis (LSO) back braces with integrated heating and cooling therapy at the annual Medtrade expo in Phoenix, Arizona, which took place March 2-4, 2026.
The ThermaZone LSO braces combine structured lumbosacral support with ThermaZone's thermal therapy technology.
The company will feature Zen-O & Zen-O Lite at Booth 1148
ZUG, Switzerland—Ohio Medical, a brand of the GCE Medical, will feature the Zen-O and Zen-O Lite portable oxygen concentrators (POCs) at this year’s Medtrade show and conference held March 2-4 in Phoenix, AZ. GCE Medical is the health care arm of the GCE Group and focuses on gas control solutions. Ohio Medical will exhibit at Booth 1148, where it will showcase its portfolio of home medical care equipment.
After three consecutive years in Dallas, Medtrade will head to the Phoenix Convention Center in Arizona in 2026
PHOENIX – After three consecutive years in Dallas, Medtrade will head to the Phoenix Convention Center in Arizona for the 2026 show. The nation’s largest HME-focused trade show is not a stranger to the venue, with past events happening there in 2021 and 2022.
The 2026 event will be held Monday, March 2 through Wednesday, March, 4. Why not Dallas?
DALLAS—Kim Ng used to race motorcycles. Now, he’s blazing a new trail in mobility devices.
Conference attendees find few answers yet available on how administration's moves might impact homecare industry.
DALLAS—Questions about how moves by the Trump administration could impact the homecare industry dominated at Medtrade—especially potential cuts to Medicaid and tariffs—but answers were largely absent.
The “Model R” mobility scooter is ISO-certified & includes patented electronic stability control
SAN CARLOS, California—WHILL Inc., a developer and service provider of electric mobility devices, announced it will unveil its four-wheel “Model R” mobility scooter at the Medtrade 2025 Expo and Conference in Dallas. The scooter will include patented electronic stability control technology, an improved turning radius and an expansive floor for ample legroom.
Rose Schafhauser, an HME industry veteran, has received the 2025 award
ARLINGTON, Virginia—The American Association for Homecare (AAHomecare) announced that Rose Schafhauser has been named the 2025 Van Miller Homecare Champion. The company said the award aims to celebrate individuals who have demonstrated the visionary spirit that has helped shape and strengthen the homecare industry.
From familiar focuses to new highlights, what’s in store for this year's expo
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Learn what’s in store for this year’s Medtrade, February 18-20 in Dallas, Texas.
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New participants have signed on to join the 2025 Medtrade Tech Talks, which will include 30-minute live presentations from each participant
DALLAS—Medtrade announced new participants for its 2025 Expo and Conference “Tech Talks,” which take place Tuesday, Feb. 18 through Thursday, Feb. 20 in Dallas, Texas. The Tech Talks will be held on the expo floor and will feature 30-minute live, interactive presentations that aim to provide attendees with an overview of various industry technology solutions.
The new “SmartSaver” rates aim to help more those who wish to attend the 2025 trade show
DALLAS—Medtrade, a home medical equipment (HME) trade event in North America, announced that its “SmartSaver” registration rates for the Medtrade 2025 Expo and Conference are now in effect. The company said that time is limited for these registration rates, as they will only be in effect through Saturday, Nov. 16. The registration category aims to help those who wish to attend the trade show.
The SmartSaver rates offer:
The new rates apply to expo & conference passes, with additional rates to follow
DALLAS—Medtrade announced the lowest registration rates for Medtrade 2025 are now in effect. The company said the category, “insider,” is the best available deal for those who wish to attend the Medtrade 2025 Expo and Conference, a national home medical equipment (HME)-focused trade show.
The company’s partnership in Medtrade will continue through 2031
ARLINGTON, Virginia—The American Association for Homecare (AAHomecare), a nonprofit organization advocating for home medical equipment (HME) services and supplies policies, and Emerald, a dynamic market platform builder, agreed to extend their partnership in Medtrade through the 2031 show. The extension aims to add strength and certainty to their collaboration, as well as to grow the show and deliver more value to attendees and exhibitors.
Deadline for speakers is July 5
DALLAS—The Call for Speakers for the 2025 Medtrade Conference is now open. Members of the Medtrade Educational Advisory Board (EAB) will receive submissions through Friday, July 5.
Conference tracks are:
Three products were honored at Medtrade by taking home the People's Choice Award
A close vote on the final day earned the gold for a new product called the Jover Walker Cover from Pennsylvania-based Jover
DALLAS—Medtrade attendees at the Kay Bailey Hutchison Convention Center in Dallas cast votes earlier this year for their favorite products in the New Product Pavilion Providers’ Choice Awards, sponsored by HomeCare Media. A close vote on the final day earned the gold for a new product called the Jover Walker Cover from Pennsylvania-based Jover.
Show brings in the crowds, takes on new topics & challenges
Mobility manufacturers showcase smaller, lighter, easy-to-move items at Medtrade