PHILADELPHIA—UnderX, a United States-based provider of incontinence care, announced the launch of its new business-to-business (B2B) sales initiative. With the addition of a B2B sales representative, UnderX is now positioned to serve hospitals, long-term care facilities, nursing homes and assisted living communities nationwide.
UnderX products are engineered with X-Sorb extreme absorbency technology and X-Fit contour design, offering up to 10 hours of leak-free protection and holding over 10 cups of liquid. These innovations reduce the need for frequent changes, delivering the following benefits to institutional care providers:
- Fewer leaks and linen changes, helping to lower operational costs
- Improved resident comfort and dignity through a secure fit
- Overnight protection, reducing caregiver interruptions
- Competitive wholesale pricing and a U.S.-based supply chain
“UnderX was founded to restore dignity and confidence to people living with incontinence,” said Wayne Springate, co-founder of UnderX. “Expanding into the B2B space enables us to bring those same values to care facilities, supporting better outcomes for residents while easing the workload for staff.”
UnderX said this expansion comes at a critical time, as demand rises for high-performance incontinence solutions in health care settings. By partnering directly with care facilities, UnderX will offer customized wholesale programs backed by support for caregivers and administrators.