ATLANTA—Transfer Master, a Graham-Field brand and provider of adjustable home hospital beds, announced a full brand refresh designed to supercharge dealer success and consumer engagement. The relaunch features a new visual identity and logo, a new website with a dealer locator, refreshed product imagery and videos and a new dealer education series focused on helping partners close more sales in the growing active aging market.
The new platform centers on two taglines: “Dreams, Made Easy” for Transfer Master’s adjustable beds and “Active Aging, Made Easy” for Graham-Field’s range of independence and mobility solutions—uniting comfort, support and everyday usability under one brand experience.
“We built this brand launch around our customers and partners,” said Ben Mosley, vice president of e-commerce and corporate communications. “From the moment a shopper discovers our content to the instant they find a local provider, every step is faster, clearer and easier.”
New features of the platform include:
- New Brand Identity and Website: A modern look and streamlined site architecture that reduces clicks to key info, with clearer product pages and faster spec access.
- Dealer Locator Tool: Converts consumer interest into local sales by matching shoppers with nearby authorized partners.
- Asset Library for Partner Websites: New imagery and short product videos—ready to embed, sized for web and organized by model—to help dealers refresh pages in minutes.
- Dealer Education Series: Bite-sized explainer videos to help reps overcome objections, close with confidence and adopt repeatable best practices for steady growth.
- DTC-Friendly Social Strategy: A consistent cadence of educational content that drives qualified traffic—and keeps products top-of-mind for families researching at home.
“Our sales partners told us exactly what they needed—and we listened,” said Ryan Gordon, national director of sales. “This launch gives your team the tools to convert consumer curiosity into confident purchases: clearer education, fresh imagery, stronger proof and faster paths to ‘yes.’”
Transfer Master’s consumer go-to-market strategy is supported by two leaders in their fields: homecare marketing consultant Lisa Wells and digital analytics consultant Jess Combs.