GUMMERSBACH, Germany—Tecfor care Ltd announced it is expanding its portfolio with a new solution designed to support over-the-counter sales in specialist medical supply shops. It allows customers to configure their own personalized products.
The integrated configurator provides a needs-based approach to product selection. It guides users through the process of choosing and visualizing suitable over-the-counter products and allows them to customize their selection. This configuration can then be used as the basis for consultations and sales discussions with the medical supply store, as orders for the selected products can only be placed through them.
“Over-the-counter sales offer medical supply shops significant potential to generate additional revenue," said CEO of tecfor care Robin Knabe. "Our configurator enables this potential to be realized systematically for the first time. We see particular potential in over-the-counter sales in terms of giving end users a real say in customizing their equipment.”
The company said the configurator is based on the standard Ecofit S and Elbacare versions, and the range of configurable products will be expanded further in the future. Patients can upgrade the standard bed to a premium solution in individual steps by selecting optional extras. This allows the patient to choose different side rails and add wooden panelling or upholstery covers to improve the bed's functionality and customize its appearance. The range is complemented by a variety of accessories, including under-bed lighting, a bed tray and an infusion pole.