WINTER HAVEN, Fla. (November 11, 2020)—3B Medical is pleased to welcome Katherine Royster to the 3B Medical team in the position of Vice President of Sales and Marketing. In this role Royster will execute our marketing and sales strategy in the U.S. market and lead the company’s independent sales representatives across the country.

Dave MacDougall, the Chief Operating Officer at 3B Medical said, “We are fortunate to have Katherine join the company’s senior leadership team as we continue to successfully launch new innovative products and expand our footprint into new markets for our three product lines of Sleep, Oxygen and Disinfection. Her experience and skills align well with our focus on continued growth of the company.”

Royster joins 3B with over two decades of experience in the Sleep and Respiratory Industry. As a member of the SimplyGo Mini Product Launch Team, she served as the Senior Marketing Manager for Oxygen Therapy at Philips in North America. Working closely with the field sales organization, she was responsible for generating marketing materials, sales training programs, and creating innovative customer programs.

Prior to Philips, Royster served in progressive roles in sales, sales management, marketing and sales training for various national and regional DME companies, including Apria and Air Products Healthcare. Royster has managed large inside and outside sales organizations, as well as built sales training and customer service training programs from the ground up for both new and existing employees. Katherine has a deep understanding of the unique challenges DME businesses face providing the best possible patient service while remaining profitable.