WATERLOO, Iowa—The National Coalition for Assistive and Rehab Technology (NCART) and U.S. Rehab/VGM have joined forces to launch a comprehensive survey of the complex rehab technology (CRT) industry through the University of Northern Iowa’s Strategic Marketing Services program.
The survey aims to gather real-time data on the financial stability and positioning of businesses within CRT. By assessing the current situation and identifying areas of concern, the data collected will enable a clearer understanding of the challenges faced by industry stakeholders, VGM said in a news release. Armed with this information, the industry can work collaboratively with policymakers and lawmakers to advocate for the necessary support and strategies needed to navigate through a time marked by economic turbulence and logistical complexities with factors such as inflation, wage increases, supply chain disruptions and elevated shipping costs creating a challenging environment.
“Complex rehab technologies are experiencing pressure from many directions,” said Greg Packer, president of U.S. Rehab and NCART. “With that said, NCART and the industry are asking for your help to update the industry data,” continued Packer. “Please take the time to answer the survey that was sent out from an independent marketing firm. This data will help our key organizations who speak weekly to Washington and the key agencies to protect access for the consumer while helping small business succeed in a challenging environment.”
NCART and U.S. Rehab/VGM are asking all members of the CRT industry to actively participate in the survey upon its release. The insights collected will be instrumental in demonstrating the industry's critical contribution to the economy and advocating for the necessary support to ensure its continued success.