ATLANTA (October 26, 2022)—Products for women took the top two spots in the Medtrade New Product Pavilion Provider’s Choice Awards today, followed by a new portable standing-assistance system. HomeCare Media sponsors the honors, which are selected by attendees to the show, most of them providers of durable medical equipment (DME).

The PottyCap by Blanor Products, a hand-held seated urinal for women, took the Gold award, prompting tears and cheers from its founders, three sisters-in-law who have been wrking to bring it to market since January of 2016. The idea goes back much rather though, to when a patient urged inventor Faye Pryor, who was working as a rehab director at a skilled nursing facility, to come up with a better solution to messy, uncomfortable bed pans.

“My goal is that for every man who has a urinal, I want a woman to have one, too,” Pryor said.

Motif Medical won the Silver award for it’s Aura breast pump, which will be on the market pending approval from the Food and Drug Administration. Aura is a fully portable, tubeless pump that’s designed to fill a growing demand for portability, said Jason Ivey, account manager for Motif Medical.

“We wanted it to be DME friendly and we wanted it to be something DMEs can provide through insurance,” he said.

The Bronze award went to Life Assistant Ltd. for its Sitnstadnd for Wheelchair, a portable standing assistance system that can be used on wheelchairs or furniture. The Israel-based company has been selling overseas and brough their products to Medtrade to reach the American aging-in-place market.

CEO Gal Goldner said the goal is to give more indepdendence to seniors who may have difficulty lifting themselves from a seated positiong without requiring them to invest in multiple lift chairs.

“It can change every chair to a lift chair,” he said. “You can use it anywhere you want.”