ATLANTA (September 28, 2021)—In light of the changing public health situation in the United States, Medtrade East is now requiring masks for the Oct. 18-20 show at the Georgia World Congress Center in Atlanta.

“Recent industry shows have required masks,” said York Schwab, associate show director, Medtrade East. “At this point, it’s the right decision for the health and safety of our exhibitors and attendees.”

Last year’s Medtrade East was virtual, but Schwab is confident that this year’s show remains an excellent in-person chance to get back to business, forge new relationships, and celebrate old ones. 

“In the wake of stalled vaccinations rates, the Delta variant, and breakthrough infections, we felt it prudent to require masks,” Schwab said. “The city of Atlanta is under a mask mandate as well, so this policy falls in line with what we are seeing throughout the city. Airlines and airports are still requiring masks as well, so it’s still a fact of life in many parts of society.”

Also noted, all Medtrade East registrants now have a better way to arrange one-on-one meetings with exhibitors. The system is called MedtradeMeet and it is a powerful matchmaking platform designed to facilitate product discovery and new connections between exhibitors, speakers and attendees. MedtradeMeet accounts are created as people register, and all registrants will be emailed log in information for the brand new MedtradeMeet system.

“MedtradeMeet is all about connecting buyers and sellers,” said Sarah Varner, senior director of marketing. “It’s about bringing together providers who are seeking new products or business-operating resolutions with exhibitors in a safe, efficient environment to do business—which is really the goal of Medtrade. We have invested in this platform to help facilitate those connections and make everyone’s time at Medtrade as productive as possible.”

MedtradeMeet opened to exhibitors on Sept. 15 and to attendees and speakers on Tuesday, Sept. 21. Learn more about how to use and access the platform by clicking here. 

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