Greatorex brings more than 30 years of experience to the role

RALEIGH, North Carolina—DwellSafe, the tech-enabled platform that focuses on how health care and home safety come together, announced that Jim Greatorex has joined the team as a strategic advisor. A longtime industry leader and former vice president of VGM Live at Home, Greatorex brings more than 30 years of experience in home safety, accessibility and care-centered innovation.

According to DwellSafe, as the United States population ages and health care delivery increasingly shifts into the home, DwellSafe’s artificial intelligence-powered assessment platform is helping bridge the gap between clinical care and physical living environments—making homes safer, smarter and more adaptable.

“DwellSafe represents a fresh, intelligent approach to the challenges we’ve been talking about for years—one that’s rooted in both clinical credibility and practical implementation," Greatorex said. "I’m excited to help shape what’s next.

“Jim has played a key role in shaping the home access space and pushing it forward,” said Jonathan Hills, co-founder of DwellSafe. “He knows where the system falls short—and where it needs to go. We’re aligned in building something better, grounded in clinical insight, technology and trust.”

At VGM Live at Home, Greatorex helped grow one of the largest national networks of home accessibility providers and vendors. He now brings that same strategic vision to DwellSafe, supporting the company’s partner growth, product development and referral ecosystem.


“I’ve spent my career advocating for safer, more accessible homes,” said Greatorex. “DwellSafe represents a fresh, intelligent approach to the challenges we’ve been talking about for years—one that’s rooted in both clinical credibility and practical implementation. I’m excited to help shape what’s next.”

The company is currently expanding partnerships with health care providers, home modification companies and community organizations to make evidence-based safety assessments available to more families nationwide.