FRESNO, Calif., (July 15, 2020)—Sunrise Medical, a provider of advanced assistive mobility solutions, announced the appointment of long-time industry veteran Larry Jackson to the position of President of Sunrise Medical North America, effective from July, 20 2020. Larry will report to Thomas Babacan, the President and CEO of Sunrise Medical Group. With this appointment, he will also become a member of the group’s Global Senior Leadership Team.

Pete Coburn, currently the President of Commercial Operations, North America and Latin America, will leave the company after a transition period to pursue other interests outside the company.

Prior to joining Sunrise Medical, Jackson was the president of Permobil US and EVP Permobil group. During his 26 years tenue with the company and being at the helm for many years, Larry has been instrumental in building the local organization and driving Permobil’s growth in the region.

"I am delighted to welcome Larry to join Sunrise Medical group,” said Babacan. “Larry brings significant strategic and operational expertise. We are very fortunate to have found the industry veteran like Larry who has strong track records of developing and executing effective growth strategy, as well as respected leadership and success over the past two decades. He is the ideal candidate to lead our North American business going forward, and bring our successful growth to the next level.”

"I am also extremely grateful for Pete Coburn’s long time dedication to Sunrise Medical and his ongoing support in the transition and strategic projects, which continues to demonstrate his determination of putting Sunrise’s success as his first priority. I sincerely wish him all the best for his future endeavors.”

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