LONG BEACH, Calif.--After years of escaping Congress' attempts to get Medicare competitive bidding in place, the HME industry finally succumbed when the program was mandated under the Medicare Modernization Act of 2003. Since then, the topic has been top-of-mind at virtually every industry gathering.

It was no different at Medtrade Spring, held May 6-8 in Long Beach, Calif., where the discussion reached fever pitch. As providers continued to work against the program, they also worked to get prepared for its outcome at more than 70 educational sessions, many focused on competitive bidding.

"Although attendance was down some from last year due to the impact of competitive bidding on the industry as well as the strained general economy that is affecting all businesses ... feedback from participants--both attendees and exhibitors--was very positive," said Joe Randall, senior vice president of Nielsen Business Media, the show's producer. "I think that given the doom-and-gloom that we are seeing, people expected the worst. We've got a long way to go, but we feel Medtrade Spring and the many positive things that happened there put us on the right course for the future."

At the event, Nielsen issued a "contract with home care," which Randall calls a renewal of the company's commitment to the industry. The contract includes 10 points that focus on restoring accountability, the introduction of new educational opportunities, dedicated financial support of the industry and an emphasis on competitive bidding resources for HME providers.

Following are remarks from trade show attendees, who, as usual, were not shy about sharing their opinions on any subject related to the impending bid program.


On an accreditation upswing
“Since CMS' deadline announcements, there has been an increase in activity … for the immediate 70 MSAs where providers have to be accredited by Oct. 31 of this year [for round two of competitive bidding], but there are also a lot of people who have said 'I just want to get started now so that I'm not under the pinch of trying to get it all done later for the Sept. 30, 2009 deadline.'”
--Susean Nichols, Millennium Management Services, Long Beach, Calif.

On providers' state of mind
“The mood right now in Texas, especially in Houston and Dallas … is panic, because there's such a large service area with so few providers. [Providers] are just really worried about the feasibility of keeping up quality service. One, with the change in the gas prices, service could be prohibitive when you're figuring that's there's been an almost doubling in gas prices and [those who won bids] are going to be locked into that $140 [oxygen reimbursement] for three years … The second thing is access to patient care. With competitive bidding and so much focus on minimizing the allowables, it's going to force a lot of people who have been providing excellent, quality care out because they can't afford to do it.”
--Peggy Miller, On Track, Missouri City, Texas

On surviving round one
“There are a lot of people here from the first 10 MSAs that came to get educated on what they can do on life under competitive bidding. Some of the medium-size to larger providers that had unfavorable bid outcomes are here to see what they can do to survive, and that's why they've traveled from Miami and Dallas and Charlotte trying to get an education on how they can move forward.”
--Rob Brant, Accredited Medical Equipment Providers of America, Miami, Fla.

On being a small company
“We will do our best to get accredited and to be involved in competitive bidding if we have to, but then how can we compete with the big folks? It almost seems impossible to do that. That's a fear in the mind of every small DME business owner.”
--ChiChi Iwuamadi, AmeriCare, Virginia Beach, Va.

On moving ahead
“The customers we've had been having discussions with here are obviously the ones who want to be the best educated and best prepared for the changes that are out in front of us related to competitive bidding and reimbursement cuts in oxygen, so they appear to be the best businesspeople. They also care about patient care and want to establish themselves as the leaders in their marketplace.” --Ron Richard, SeQual, San Diego


On moving out of Medicare
“We honestly have not decided whether we will get accredited and continue with Medicare. It is 43 percent of our business, but it's probably 80 to 85 percent of our workload with all the hoops that Medicare makes you jump through. Do we want to lose that business, or do we want to take the pay cuts that are anywhere from 26 percent [or more]? Is it worth it at that point to basically break even when you can be doing something else to generate income?”
--Darren Tarleton, Mobility Warehouse, Stockbridge, Ga.

On the Ways and Means Health Subcommittee hearing
“I have become a little more hopeful since the hearing was called. That's a significant change in the climate, because they don't hold hearings like the one that happened [May 6] unless they're serious about changing something. [Rep.] Pete Stark … has been knowledgeable about our industry for years, and if he's willing to negotiate, we can negotiate.”
--Mike Hamilton, Association Services, Hoover, Ala.

On bid winners in diabetics
“For diabetic supplies to be cut 45 percent is just unbelievable to me … Some people that won aren't even doing diabetic supplies at this time, and that's very difficult to believe. We've been doing this for 15 years, and we believe in talking to our customers and helping them out, and now we get somebody [winning a contract] that hasn't even done this before. It's very disheartening. We are very concerned for our patients and our company. We're affected in the 10 MSAs about 20 percent, so we'll lose all those July 1, [and if they] go to a national bid … that would put us out of business. I just don't understand how companies can do it for what the allowable is going to be.”
--Dean Hawley, Diabetic Supplies of America, Lake Park, Fla.

On the future
“We see in our future that we will continue to service our Medicare beneficiaries as we can and we'll reach out to the non-Medicare people. And, we'll try to keep 26 people employed.”
--Cindy Riemer Wolf, Diabetic Care Services, Eastlake, Ohio

For information on Medtrade, scheduled Oct. 28-30 in Atlanta, or Medtrade Spring 2009, set March 24-26, 2009, in Las Vegas, visit www.medtrade.com.