WASHINGTON, D.C. (November 23, 2020)—The Home Care Association of America (HCAOA) is excited to announce a new membership benefit called Agency Momentum, a monthly webinar series designed to help agency owners focus on growing their businesses. This new benefit will be available to existing 2020 members and new 2021 members.

“Many agency owners, including those who own independent agencies, spend the majority of their time working in their business rather than on their business. Having a standing time each month to work on the business—along with the benefit of HCAOA’s expertise and network to help focus on individual aspects of the business is a highly valuable resource,” said Vicki Hoak, HCAOA Executive Director.

Founded in 2002, HCAOA, a leading trade association, currently represents nearly 3,000 companies that employ more than 500,000 caregivers across the United States. Representing a diverse number of small, mid-level and large corporations, HCAOA unites the industry, speaking with one voice in state capitals and Washington, D.C. Memberships are work out to be as low as $75 per month and, according to independent research from Home Care Pulse, HCAOA members generated 38% more revenue last year than those who were not members.

The webinar sessions—which start in December with a Business Planning Session —then throughout the year will touch on a wide variety of topics, from business planning and measurement to staff recruitment and retention to marketing and client relations. Each session will be led by an industry expert.

“We are excited to be able to offer this Agency Momentum webinar series, especially with the ever-changing travel and training environment. As we built out the session schedule, we took great care to make sure we were selecting topics and speakers who can help have a direct and immediate impact on our members and would give practical advice on growing their business and improving the quality of care. We hope by creating a consistent time each month for home care agency owners to commit to their business that we could inspire greater action,” Hoak said. 

Visit hcaoa.org for more information.