SARASOTA, Fla. (May 3, 2016)—Harmar launches its new brand tagline, “Lifts for Life.” Harmar has evolved since adopting its most recent tagline of, “America’s Lift Leader” more than four years ago. The new tagline represents the prevailing mindset of Harmar as an organization whose mission is making lives better through its broad product line of innovative lifts for mobility and accessibility.

“This simple identification speaks to what Harmar’s products do for people who are mobility challenged. Harmar products allow them access to live their lives freely and to the fullest. This change also helps Harmar’s brand speak to the consumer,” shared David Baxter, vice president of Marketing.

“Today, Harmar is more than “America’s Lift Leader”—we are a manufacturing and service company with a mission. Our mission is to provide access to those who are mobility challenged so they can stay in the home they love and also have the ability to get out and about to enjoy life. Behind each lift we make there’s a story of how a life is impacted. The freedom and independence the lift provides to the end user, and how it makes their lives easier. This is who we are and we want our brand identity to reflect that,” said Drew McCartney, Harmar Chief Executive Officer and President.

The new branding tagline will first appear on Harmar’s printed materials this month and will continue to be integrated in over the remainder of the year.

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