ALEXANDRIA, Va. (August 26, 2020)—Golden Heart Senior Care, which offers non-medical homecare services, is partnering with franchise development group Fransmart to continue growing their brand nationwide through franchising. Fransmart built its reputation by launching emerging restaurant concepts like Five Guys Burgers & Fries and QDOBA Mexican Grill into the powerhouse chains they are today. This year, Fransmart began expanding its portfolio to include highly successful service and retail franchise brands like Golden Heart Senior Care.
Golden Heart Senior Care has already grown the brand nationwide with 24 franchised territories in operation. The business is recession and pandemic-proof, noting a marked sales increase during COVID-19 as families opted to care for their loved ones in-home rather than in a facility.
“This is an incredible opportunity. There are few franchise businesses you can open for under $100k with this kind of return, the average franchisee grosses over a million per year,” said Fransmart CEO Dan Rowe. “The franchisees are happy and referenceable. They rave about the business and company president, Craig Bass. Golden Heart is the next generation of home care services.”
“I engineered this business to be tech-forward, and our franchising should mirror that,” said Craig Bass, president and owner of Golden Heart. “Rather than going the same route of the traditional home care brands, doing expos, I decided to team up with Fransmart because of the energy they bring to growing fast casual brands.”
Golden Heart Senior Care’s franchisees are eager to expand into larger territories. One franchisee is interested in a massive multi-unit deal that would cover his entire home state.
“Fransmart specializes in helping franchisees start with multi-unit territories, reinvest their profit, and snowball into massive businesses they can later sell for a huge return,” said Rowe. “We’ve worked with an accountant to come up with a financial model to show franchisees how to build more wealth than they thought possible. We’re bringing that mindset to Golden Heart’s franchisees.”
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