SUNRISE, Fla. (December 3, 2019)—Caring Brands International (CBI), a franchiser of global home health care services, announced the appointment of Carolina Lobo as executive vice president and chief people and brand officer of CBI and its subsidiaries Interim HealthCare Inc. (in the U.S.), Bluebird Care (in the U.K. and Ireland) and Just Better Care (in Australia) effective immediately.
With more than 25 years of talent and marketing experience in the health and services industries, Lobo has held leadership positions of increasing responsibility and impact at organizations such as Cigna, Aramark, T. Rowe Price and BAYADA. Her expertise is both global and wide-ranging, encompassing branding, innovation, product development and management, strategic planning and execution, operations, market planning and analysis, process management, talent development and creative/media management.
Recently, as chief marketing officer for BAYADA, Lobo took its people-first strategy to the next level, repositioning the organization as an employer of choice and helping the company achieve recognition from Glassdoor as one of the “Best Places to Work” in both 2018 and 2019.
“Carolina is known for her unique blend of innovative, people-focused marketing insights. She has the skills and expertise to lead us in integrating strategy and resources that leverage the power of our collective brands and the commitment of our people,” said Jennifer Sheets, president and CEO of Interim HealthCare Inc. and CBI. “We will look to Carolina to help us elevate the end-to-end processes that support recruitment, people, brand and culture across the Caring Brands portfolio, all focused on the single goal of delivering better experiences for all.”
An M.B.A. graduate of the Kellogg School of Management at Northwestern University, Lobo said, “I look forward to working with the franchise owners, employees and caregivers who are at the heart of each one of CBI’s strong brands. Their dedication to enriching lives is not only inspirational but also an excellent jumping off point for the work we will do together to further differentiate the business at a time of mounting demand for the critical services they provide.”
Visit interimhealthcare.com for more information.