FREDERICK, Maryland—CareopsHQ officially launched its White Glove Senior Care Program, which the company said is designed to provide Maryland families an affordable alternative to traditional homecare agencies and to also give hospital discharge planners, social workers and geriatric care teams a "first-of-its-kind" referral option.
Founded by Magna Johnston-Bucknor, a registered nurse and homecare agency owner, CareopsHQ was built after Johnston-Bucknor said she witnessed firsthand what happens when families cannot afford agency care: They turn to unvetted caregivers with no training, no oversight and no support—and both the family and the caregiver are left to fail alone.
CareopsHQ said for the majority of Maryland families, traditional homecare costs are simply out of reach:
- $5,000 or more per month—more than $60,000 a year—for 40 hours of weekly agency care
- $20,000 or more in estimated annual savings for families who enroll in the White Glove program
- $500 one-time enrollment fee to access the full White Glove system
“The problem was never just cost," said Johnston-Bucknor. "It was that families who couldn’t afford agencies had no vetted alternative—and caregivers were failing not from lack of effort, but from lack of training in the human side of the job. I built CareopsHQ to close both gaps at once."
Every placement goes through a process designed to protect families and support caregivers:
- Agency-vetted caregivers background-checked and screened for behavioral and cultural fit before any placement is made
- Soft-skills training covering conflict de-escalation, communication, dignity in care and family emotional support
- A dedicated nurse advocate in every case providing clinical oversight and ongoing accountability
- Payroll compliance tools supporting families in their role as household employers
- A performance accountability system ensuring care standards are maintained throughout the engagement
“Affordable should never mean second-rate," said Johnston-Buckner. "Every senior deserves care that upholds their dignity—and every family deserves a system that doesn’t collapse when something goes wrong."
CareopsHQ’s White Glove Senior Care Program is currently available across Maryland.