OWINGS MILLS, Md. (July 31, 2017)—The Board of Certification/Accreditation (BOC) is pleased to announce the addition of three new employees to its staff: chief marketing officer Judi L. Knott, marketing manager Cecelia Huffman and business development specialist Tyrone Vines.
Knott has more than 26 years of marketing experience, most recently serving as vice president of participant communications and education for Empower Retirement, the merger of three national retirement services businesses. Prior to that role, Knott had spent 17 years in marketing and communications at T. Rowe Price in Baltimore. As chief marketing officer, a new position at BOC, she leads the strategic planning and execution of BOC’s marketing and corporate communications, with a focus on reinforcing the organization’s reputation as the blue-ribbon standard for certification and accreditation. She also oversees BOC’s award-winning Business Development team. Knott holds both an M.A. and an MBA from the University of Baltimore.
With more than 24 years of marketing experience, Huffman has extensive background in nonprofit, healthcare-related marketing, as well as in membership development. As marketing manager, she is responsible for developing marketing and communications initiatives for BOC, including its website, trade shows, social media and branding. She also collaborates with staff to ensure all communications to customers are accurate, timely and relevant.
Vines brings more than 16 years of experience in B2B sales management and business development to BOC. He has worked as a career developer and an educational trainer assisting business owners and individuals to reach their highest potential. In his new role as business development specialist, Vines educates O&P and DME practices, clinics and suppliers on the benefits of BOC accreditation. He also ensures the delivery of an excellent customer service experience to prospective customers.
“BOC is thrilled to welcome these three highly-experienced employees to our team,” says President & CEO Claudia Zacharias, MBA, CAE. “As we expand our service offerings, we continue to focus on hiring professionals who enable us to carry out our mission while continuing to deliver the award-winning customer service our credential-holders have come to expect.”
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