ALPHARETTA, Ga. — Longtime HME veteran Shelly Prial, who for years authored his popular "Shelly Sez" column in HomeCare, just can't seem to quit working on the industry's behalf.

Now serving as Medtrade Ambassador, Prial is writing a series on creating a successful retail operation. You can find it in his "Shelly Sounds Off" blog for Medtrade at www.shellysoundsoffblogspot.com.