Industry Moves

ATLANTA—TZMO USA announced the recent promotions of Suzi Fox and Patty Mitchell to regional sales managers for its Seni USA brand. Fox will be responsible for managing all U.S. sales-related activities in the Western region while Mitchell will manage all sales-related activities in the Eastern region.

In a strategic move to strengthen awareness of the critical importance of high-quality, home-based care, AAHomecare announced a new area of focus that will be guided by accomplished industry professional Ashley Plauché, who assumes the role of senior Director of Brand Marketing.  

CINCINNATI, Ohio—FirstLight Home Care, a leading provider of home care services, announced the promotion of Kerri Pendley to chief growth officer.

In this role, Pendley will focus on driving business growth by opening up new paths to revenue and building the mechanisms to get there. This includes aligning teams around shared goals, improving the processes that generate revenue and planning for the future.

CINCINNATI, Ohio—FirstLight Home Care, a provider of homecare services, announced that Kristen Duell has joined the company as the executive vice president of experience and innovation.

Optum, an American health care services provider under parent company UnitedHealth Group, has named Dr. Amar Desai as chief executive officer.

NASHVILLE, Tennessee—Luna, a provider of in-home, in-person physical therapy, announced RaeAnn Grossman will join as its chief growth officer to expand Luna’s strategic relationships with health plans and providers, and in-home physical therapy growth opportunities.

BRENTWOOD, Tennesse—IntellaTriage, a provider of after-hours nurse triage for hospice and home health providers, hospitals, physician groups, health plans and specialty practices, announced the promotion of top sales performer Gio Pagano to senior vice president. Tasked with bringing on new clients and expanding the IntellaTriage impact on the market, IntellaTriage said Pagano exceeded expectations and will continue developing that reach with a growing sales team.

SUNRISE, Florida—Interim HealthCare Inc., the nation’s leading franchise network of homecare, senior care, home health, hospice and health care staffing services, welcomed health care services veteran Paul Mastrapa as the new president and CEO of Interim HealthCare and its parent company, Caring Brands International. He brings more than 30 years of experience in delivering care in the home, combined with home health care franchising, to his new role.

ELYRIA, Ohio—Invacare Holdings Corporation, announced it has appointed Kai Zhu as senior vice president and chief financial officer, effective July 1, 2023. Zhu, 46, has served as Invacare’s vice president of finance EMEA since April 2022 and has more than two decades of financial leadership experience. Kathleen P. Leneghan, Invacare’s previous senior vice president and chief financial officer, announced her retirement from the company. She will remain at the company until Oct.

NEW YORK—Fortis Home Health & Hospice (“Fortis” or the “company”), a leading home-based care company and portfolio company of lower middle market health care-focused private equity firm, Grant Avenue Capital, LLC (“Grant Avenue”), announced Rob Radics has joined the company as chief executive officer.

NASHVILLE, Tennessee—National Seating & Mobility (NSM), North America’s largest provider of comprehensive mobility solutions, has selected Gregg Meheriuk to serve as senior vice president of new business and strategy. As a member of NSM’s executive leadership team, Meheriuk’s work will include leading the company’s new business strategy and the Home Accessibility and Canada divisions.

NASHVILLE, Tennesse—Medalogix, a machine learning company specializing in the advancement of patient care in home health, palliative, hospice and strategic payer initiatives in the home, announced the appointment of Scott Hampel as chief operating officer (COO). Hampel succeeds Andrew Bates, who will continue to lead the company's financial strategy, legal and corporate development functions as executive vice president and chief financial officer (CFO).

FORT WORTH, Texas—Jet Health, Inc., a leading regional provider of home health, hospice and personal care services, announced the appointment of 

TAMPA, Florida—The National Mobility Equipment Dealers Association (NMEDA) announced Toby Cummings, CAE, has been hired as NMEDA’s new chief executive officer, effective July 10, 2023.

Cummings comes to the association from the International Municipal Signal Association, a 126-year-old certifying body of public safety professionals, where he served as executive director for the last four years. Cummings succeeds Danny Langfield, NMEDA’s CEO since 2016.

LARKSPUR, California—By the Bay Health announced the appointment of Skelly Wingard, RN, MSN as chief executive officer for the organization. The appointment, which will be effective June 19, follows a nationwide search for a new leader to fill the role currently held by Kitty Whitaker, who announced her retirement in February of 2022.

NASHVILLE, Tennessee—National Seating & Mobility (NSM), a provider of comprehensive mobility solutions, has announced the promotion of Matt Nelis to division vice president for the west region. Nelis will replace John Bertone who is retiring from NSM.

WASHINGTON, D.C.—The American Health Care Association and National Center for Assisted Living (AHCA/NCAL) named Martin Allen as the new senior vice president of reimbursement policy. Allen joins AHCA/NCAL after serving as the vice president of revenue cycle and reimbursement services for ProMedica Senior Care (formerly HCR ManorCare).

Lincoln Healthcare Leadership (LHL), a health care advisory company, announced Jeanette Lynn Flom will assume the role of president, as current founder and president David Ellis transitions to executive chairman, effective immediately.

New York—HHAeXchange, a provider of homecare management solutions for providers, managed care organizations (MCOs) and state Medicaid agencies, announced its Board of Directors has appointed Paul Joiner as Chief Executive Officer. Joiner joins the company as it enters its next phase of growth, and will lead the charge in enhancing HHAeXchange’s products and solutions to meet the ever-evolving needs of today’s homecare providers and payers.

BLOOMFIELD HILLS, Michigan—Boost Home Healthcare, a home health company that provides in-home nursing, therapy and homecare services, announced Larry Blacker as brand president. Bringing more than 20 years of homecare industry experience to the position, Blacker will oversee Boost Home Healthcare operations and procedures as the home health brand continues to expand across the country.

DALLAS—Emerald X officials named Kerry Tyler as the new associate show director for Medtrade, the nation’s largest home medical equipment (HME)-focused trade show.

Tyler launched her tradeshow career with Emerald X a decade ago, starting as an account executive on the GlobalShop Show.