WATERLOO, Iowa (December 9, 2020)—VGM & Associates has released the final installment of the 2020 playbook, “VGM Playbook: Turn Data Into Revenue.”

Focused on data, this playbook includes the best ways to analyze the data you have about your business and how to transform that analysis into action. Topics include increasing your response rate by implementing relevant marketing through personalized direct mail and variable data, the importance of implementing, optimizing and maintaining a Customer Relationship Management system to improve efficiencies and drive key performance indicators, the power of visualization and tools to help you interpret data and make decisions for your business, and more.

“We’ve all heard that data is key to helping our business, and the entire DMEPOS industry, succeed,” says Clint Geffert, president of VGM & Associates. “But what are best practices for analyzing data and even further, what exactly can you do with it to make better business decisions? These questions are why our experts at VGM & Associates have come together to provide our final playbook of 2020.”

Members can download their copy at vgm.com/playbook or by logging in to the VGM members-only portal and downloading it from the Playbook tab.