ATLANTA (November 17, 2020)—Medtrade Account Executive York Schwab will take on the role of show director for the nation’s largest home medical equipment-focused trade show, replacing Mark Lind. “Mark was a huge part of our team who taught me a lot,” Schwab says, “and he will certainly be missed.”

For the last four years, the 41-year-old Schwab has been a familiar face at Medtrade, serving major clients such as Pride Mobility and VGM. In addition to a master’s degree in Business Administration, Schwab has a bachelor’s degree in political science from East Carolina University, and an extensive background in manufacturing and distribution. “Medtrade has been a great show to work on,” he says. “This pandemic has shown that people getting care in the home is more important than ever. The need for our services is only growing.”

Schwab hears the optimism during countless conversations with companies small, medium, and large.

“A great example from Medtrade 2019 is Havanue,” he says. “This company [first time exhibitor] won the Provider’s Choice Gold Award [sponsored by HomeCare Magazine] in the New Product Pavilion and was immediately thrust into the spotlight. It’s a great feeling to help companies achieve their goals.”

Within the world of HME, Schwab is hopeful that government entities will continue to respect the work of providers. As to the relevance of face-to-face trade shows, he acknowledges the changing times while expressing cautious optimism. “Coming out of COVID, face-to-face trade shows have never been more important,” says Schwab, who is married with a three-year-old child. “You don’t know what you’ve got til’ it’s gone. Ultimately, showing is always more powerful than telling.”

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