ATLANTA (May 3, 2022)—SageHome Inc. it has partnered with strategic advisors, Cairngorm Capital Partners LLP (Cairngorm Capital), and acquired New Bath Today Inc. (NBT). Both initiatives accelerate its aging in place offering.
Headquartered in Atlanta, Georgia, SageHome bridges the significant gap between health care and proactive home modification. It combines professional design and installation teams, with occupational therapists’ expertise, to create a stylish, functional and safe living space that allows seniors to remain independent in their homes. SageHome offers a rapid service to homeowners, who are proactively preparing their homes to allow them to age in place comfortably, and also provides services to individuals who are transitioning from care facilities to their own home. SageHome’s mission is to provide a full service, national solution to the market, which will enable seniors and people with disabilities to live independently at home and will help to reduce hospital admissions and readmissions across the United States.
Cairngorm Capital is a specialist private investment firm that provides equity capital, strategic advice and management expertise to ambitious companies, to drive transformational growth. Cairngorm Capital’s buy, build and transformation expertise, gained from growing other assisted living businesses, such as Millbrook Healthcare, will support SageHome’s ambition to execute an accelerated growth strategy.
SageHome’s first acquisition, New Bath Today Inc. (NBT), is an award-winning bathroom renovation specialist, with a particular focus on the wet area of the bathroom—one of the key risk areas in the home for aging seniors. Headquartered in Indianapolis, Indiana and serving six states across the Midwest, NBT provides elegant bathing solutions, such as walk-in baths and low threshold showers, which can be installed within a day with minimum disruption to homeowners. NBT has 90 employees, plus a team of vetted and accredited sub-contractors.
Mike and Ryan Redman, NBT’s founding CEO and president respectively, will continue to lead the business, collaborating with the SageHome team to expand geographically, as well as into adjacent products and services, while continuing to prioritize a high-level of customer care and satisfaction.
Mike Redman, NBT’s CEO said, “We are delighted to be collaborating with SageHome and are excited by the partnership. We believe that we have found the right partners to help us advance our business—those who share our vision for growth but are respectful of our culture and will look after our people. This partnership is a perfect fit for us and will offer opportunities for rapid growth with SageHome and Cairngorm Capital.”
Brian Hutto, SageHome’s CEO, said, “We have big plans and our partnership with the team at Cairngorm Capital will allow us to accelerate them. They have an impressive track record in our sector so we look forward to drawing on the invaluable operational and investment experience that they can share. The launch of our bath division is the first key stage in our strategy, so we are delighted to collaborate with Mike, Ryan and the rest of the NBT team. The overwhelming majority of mature Americans want to remain in home for as long as possible, so we are excited to bring our solution to the market. Our goal is to develop a national home modification business that addresses all the needs of senior homeowners in a holistic way.“