STRONGSVILLE, Ohio and NORWELL, Mass. (July 1, 2014)—Roscoe Medical (roscoemedical.com) and Carex Health Brands (carex.com)announced the new name and brand identity of their parent holding company, Compass Health Brands. The new brand includes an evolved corporate logo, new website (compasshealthbrands.com) and updated message platform.
Compass Health was chosen by both organizations to reflect the company’s deep industry knowledge, understanding of today’s health care and efforts to navigate its new direction for better patient outcomes and bottom-line growth. “Our new brand exemplifies our commitment to partner with customers and drive growth,” said Paul Guth, CEO. “The volume of patients is increasing, driving demand for home care products. Our vision is to be the leader in providing innovative products that promote independence and better living in the comfort of home.”
Compass Health Brands will serve as the holding parent company to Roscoe Medical and Carex Health Brands, with plans for future expansion through acquisition of subsidiaries that complement its portfolio.
