FRESNO, Calif. (July 27, 2021)—Sunrise Medical, a world leader in advanced assistive mobility solutions, announced the appointment of long-time industry veteran Josh Anderson to the position of vice president of business development for Sunrise Medical North America. Anderson will report to Larry Jackson, president of Sunrise Medical North America.
Anderson joins Sunrise Medical with an extensive background in the complex rehabilitation technology industry (CRT). Anderson began his career in 1993 working for a CRT provider in Miami Florida, where he quickly established a reputation for selling high-end manual wheelchairs. In 1998, Anderson helped create the first Spinergy wheels for wheelchairs and started their wheelchair division. In 2004, Anderson joined TiLite where he was responsible for the launch and marketing of their entire manual portfolio. He played an integral role in creating the universally recognized TiLite brand which was acquired by Permobil in 2014.
Now at Sunrise Medical, Anderson has the unique opportunity to lead the introduction of the ultra-lightweight, made to measure RGK manual wheelchair portfolio within North America. “With Sunrise Medical, I am incredibly fortunate to be working with people who have so much knowledge, expertise and passion in our industry. My goal is to help Sunrise leap forward with innovative products that not only enhance the lives of our users but truly delight them,” said Anderson.
“Josh understands the journey to introduce a new product in the US Market,” Jackson said of Anderson. “[Spinergy and TiLite] are such great stories of truly innovative products that exceed user’s expectations to meet a need and that need being turned into some of the most respected brands in the industry. Josh played such a huge role in the success of those companies, and that experience will now play a role in our success.”
Visit sunrisemedical.com for more information.