A four-step plan for getting started on your email marketing strategy.
Funding remains a frustrating issue in the seating and positioning market; industry looks to separate benefit for complex rehab.
HME providers should brace for increased scrutiny of claims submitted to the Medicare program through stepped up audits.

The Patient Protection and Affordable Care Law, as amended by the Health Care and Education Reconciliation Law of 2010, makes significant changes to our nation's health care system.
There are some tools every salesperson must have, and those are the willingness to learn, to teach and to grow professionally.
Various HME products, including: Definitive Homecare Solutions' CPR+ Smartphone; Blue Chip Medical Products' FSA Pressure Mapping System; Fisher & Paykel Healthcare's SmartStick Net; and more.

Technology moves a step ahead as providers struggle to catch up with new rules.
Some members of Congress have asked providers lobbying against competitive bidding what Medicare beneficiaries think about the program. OK, here's what a few of them have to say.
Beds & Support Surfaces, including: Aquila Corp.'s Airpulse PK; EHOB's Waffle Expansion Control Mattress Overlay; and more.

To increase awareness for these athletes, orthotic and prosthetic manufacturer Otto Bock and the International Paralympic Committee opened a special exhibit at this year's event.
Accessibility requirements and the trend toward aging in place are boosting the market for patient and vehicle lifts.