The Physician Sales Call
Many years ago, I had the unique opportunity to address an annual meeting of physicians and medical office administrators. While I had a lot of experience
Author
Louis Feuer, MA, MSW
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Do You Look Like Big Bird?
Are you ready for that all-important sales call? Are the new business cards in the brief case? Do you have enough brochures for everyone who will be attending the meeting? Do you know exactly where the meeting is and where you intend to park your car? You are almost ready to go once you take that extra step: a quick but serious look in the mirror. That wild and crazy outfit you wore to the beach party on Saturday is just not going to work. The yellow suit may be okay if you want to look like Big Bird, but it may not be appropriate for your meeting with the directors of the new cancer center. The health care industry is a rather conservative environment....