ATLANTA —Times are tough right now for power-mobility providers with burdensome audits and low reimbursement rates. Improper alignment of product-to-patient, and branding as a "one size fits all" company are part of the problem.

Now more than ever, it is important for providers to brand their company as one that can match the right product to the right patient. Companies that match to patients’ needs will gain a disproportionate share of business.

At Medtrade on Tuesday, Oct. 21, 2014, David Jones, RVP, of Power Mobility Sales & Training, Drive Medical, will present an in-depth program entitled “Winning Strategies for Consumer Power.”

Jones says manufacturers of power-mobility products that meet many billing codes can help providers fit the right product to the patient in group 1 and 2 power. This can increase cash flow and reduce inventory.

Suppliers who become product experts, and those who become deeply knowledgeable about the power-mobility product offerings, will be empowered to successfully match clients to products.

“Over the last decade, the Mobility Assistive Equipment (MAE) industry has seen dramatic changes,” says Jones. “The added burden of Medicare’s competitive bidding has created many obstacles that have made it difficult to operate a successful business. This presentation will illuminate how to break the routine and provide optimal outcomes.”

To register or for more information, visit medtrade.com.