I love health care, and despite all the pain caused by competitive bidding and new health care legislation, my belief is that the highly skilled, strategic, proactive and successful individuals/... Read more >
LENEXA, Kan. (August 3, 2015)—Mediware Information Systems, Inc. is hosting a free webinar for attendees on Tuesday, August 18, 2015, at 1:00 Central, 2:00 EST, to outline how to maximize the... Read more >
There’s an area of your retail store potential customers will avoid; it is the first eight feet beyond your doors. Some call it the decompression zone, some call it the threshold area—it should be... Read more >
The role your website plays is larger than just acting as an information portal—a great website shares your unique voice as a provider, builds the value of your products and services and invites site... Read more >
Is collaboration between a corporation and a nonprofit for mutual benefit? Although the term "cause marketing" may be fairly new, the concept is not. In my experience, many established HME businesses... Read more >
Long-term care patient management and scheduling has, until recently, presented several problems for physicians who also see patients in the office. The majority of these problems are driven by the... Read more >
A dramatic increase in the number of patients insured by high-deductible, high-copay plans has led to providers spending more time collecting payments. Cuts in Medicare reimbursement rates, as well... Read more >
Interactive voice recognition (IVR) technology is a valuable technology tool for HME providers, enabling the use of automated touch points, which can help ensure patients are getting the care they... Read more >
Similar to the challenges that HME providers face with documentation, home health and hospice providers are also struggling to meet documentation regulations amidst changing requirements and... Read more >
In last month's article, you were introduced to the research online, buy offline (ROBO) shopper. While the majority of your customers fit the ROBO mold, some prefer to finalize the sale online vs.... Read more >
A medical alert product offers yet another way HME providers to help and assist customers who desire to age-in-place. While in a nursing home, rehabilitation center or the hospital, patients are... Read more >
Health care industry sales positions often require technical product expertise, advanced degrees and specific professional credentials. For example, assistive technology professionals are required... Read more >
WATERLOO, Iowa (June 8, 2015)—VGM Group Inc., has partnered with PlayMaker CRM to bring industry-leading referral source management to home medical equipment providers.   Customer... Read more >
Software/Services ACU-Serve 2020 Front St., Ste. 205 Cuyahoga Falls, OH 44221 (330) 923-5258 www.acuservecorp.com A/R Allegiance Group 11050 Roe Ave., Ste. 212 Overland Park, KS 66211 (913) 338-4790... Read more >
1. Identifying the Decision Maker(s) Too often, salespeople will focus solely on their initial contact at an organization, but those who are successful know that there are usually other decision... Read more >